9/5/2023 0 Comments Nytimes real estate aad![]() ![]() ![]() “I think that Jason Kenney’s image in Alberta is more damaged than it is in the rest of Canada,” Soberman said. “Not sure this will help.”īut perceptions of the campaign are likely to be very different outside of Alberta, said David Soberman, professor of marketing at the Rotman School of Management at the University of Toronto. “(The) number one concern of young talent: weird politics and our provincial government,” he wrote. Kenney resigned as leader of the province’s United Conservative Party (UCP) in May after receiving only a slim majority in a leadership review.įormer Calgary mayor Naheed Nenshi tweeted Monday that the province’s biggest attraction for people outside of Alberta is quality of life. The ad campaign has only just launched, but already some critics have questioned its effectiveness - and the decision to use Alberta’s embattled premier as spokesman. This advertisement has not loaded yet, but your article continues below. ![]() “We need to skate to where the puck is going and the puck is going to labour and skill shortages as the main constraint on future economic growth in Alberta for the foreseeable future.” “The number one concern coming from our businesses now is labour and skills shortages,” Kenney said. and where average home prices are a fraction of those in Toronto and Vancouver. Kenney pointed to the fact Alberta workers receive the highest average earnings in the country - Alberta families took home an average after-tax income of $104,000 in 2020, more than $7,000 higher than Ontario and nearly $10,000 higher than B.C. “We think that for people who cannot afford a home, and young workers who can barely afford rent, that the comparison to Alberta is very powerful.”Īn Alberta is Calling ad. “The cost of living situation in the (Greater Toronto Area) and (Metro Vancouver) has just gotten out of control,” Kenney told reporters at a press conference Monday. The campaign, which launched Monday in Toronto and Vancouver on various digital and social media platforms, plays on the economic anxieties of young professionals while boasting of Alberta’s comparative advantages. Activate your Online Access Now Article content If you are a Home delivery print subscriber, unlimited online access is included in your subscription. ![]()
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